At Richard Male and Associates
we receive requests all the time to help non-profits develop and
strengthen their boards of directors.
The first thing we usually do when we meet with a board is give
them a board grid (if you want one email info@richardmale.com ),
which helps the members analyze the balance, diversity, and inclusiveness
of their existing board. We then discuss what kind of board they
want to form (working, policy, fundraising, etc.), and what their
expectations and requirements are for potential board members.
Eventually, the conversation always comes around to identifying
and locating new board members who fit the profile that the non-profit
is looking for. So, this week, let's just bypass everything else
and go straight to tips on locating new board members.
- Start off by asking your key volunteers if
they know any prime candidates that fit your profile. The volunteers
are committed to the organization and have a basic understanding
of the mission, vision, and values; they are good recruiters.
- Ask your current board members to identify
candidates from their business and social networks.
- Solicit names from your staff members. They
may know people who would love to be part of your organization.
- Scan your donor base for people who have
already made donations to your organization and are committed
to supporting it. It's always good to have a couple major donors
on the board, as they will be more invested in the organization
as fundraisers - not just as donors.
- Look at your vendor list (where you bank,
purchase insurance, buy office supplies, etc.) and recruit from
this group. The vendors - especially if they are large institutions
such as banks and utility companies - might become major sponsors
of your special events.
- Find out where your stakeholders go to celebrate their
religious beliefs. You can recruit people from these
religious institutions.
- Ask one of your clients or someone from your constituency
to come on board. These people can illuminate the
emotional and passionate side of your story because you have
helped them. I always try to take one of these people on site
visits and to funding interviews.
- Check out non-profits that have a database of corporate
executives that are looking for placement on non-profit boards. All
states have a volunteer center or some organization that fulfills
this function. Here are some national websites you could check
out www.boardsource.org or www.volunteermatch.org" .
- Send out a notice that says you are looking for a "few
good board members." Send it to everyone on your
mailing list.
- If you have a Young Non-profit Professional Network
(YNPN), or a university based non-profit program
in your community, contact them and have them to post a notice
that you are looking for board members. This is a way to get
younger people who want to have a career in the non-profit
field on your board.
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