It's very important for nonprofits to
make New Year's resolutions and in today's Rich Tips, we've
highlighted some of the resolutions your nonprofit should
consider.
- Do you have a fundraising plan for 2007? This
is a critical document as it provides a road map for how
you will raise dollars in the coming year. The fundraising
plan should list your specific funding needs for the year
and identify particular funding sources (foundations, corporations,
government, donors, religious entities, special events,
earned income, etc.) with specific dollar amounts attached
to each source and a description of the strategies and
tactics you will use to raise these dollars. For a copy
of RMA's ELEMENTS OF A FUNDRAISING PLAN, email us at howard
@richardmale.com.
- Do you have an operational plan for 2007? This
important planning tool allows you to take your strategic
plan and operationalize it into activities and tasks for
the coming year. The operational plan should include strategies
for your programs, administrative operations and resource
development needs.
- Do you have a plan and strategy for involving
your board in fundraising? This is a question
that always comes up in all of our consultations and
training sessions. Getting your board to help raise funds
requires a plan, solid leadership from the board president,
and good execution. For tips on involving your board
in fundraising contact howard
@richardmale.com.
- Have you targeted new major donors and foundations
for the coming year? This is a great time of
the year to develop a list of 25 major donor prospects
and 10 new private foundations that you will cultivate
in the coming year.
- Do you have a plan to utilize and recognize our
volunteers? For many organizations the volunteers
are the "heart and soul" of the organization and can
become the best ambassadors and fundraisers. Do you have
a plan that will support and reward your best assets?
Can you plan a dinner or other activity to say THANK
YOU?
- Do your marketing/public relations efforts support
your fundraising plan? The overwhelming majority
of organizations we work with are NOT positioned well
to raise money. There are specific tools you need to
gain visibility and credibility in potential funding
markets. Do your research.
- Do you know where you want your organization
to be in three years? Do you know how to get there? A
strategic plan and road map provides the focus and priorities
needed to drive your organization to the winner's circle.
For a model of a strategic plan contact howard
@richardmale.com.
- Do you have a plan and a system for developing
and tracking your donor base? Having a donor
program that is user friendly can make all the difference
in managing and tracking your donors, from small $25
donations to $50,000 grants. Remember you can't keep
this information in your head or on a word document and
expect to fundraise successfully. There are inexpensive
programs on the market that work wonders.
- Is your corporate sponsorship and underwriting
in place for your special events this year? With
most special events the difference between making a lot
of money or barely breaking even are the dollar values
of corporate sponsorships. Allow yourself 6+ months to
raise corporate dollars for your event.
- In what areas could our agency benefit from consulting,
training and continuing education? This is an
important piece when your organization is going through
a transition, or you have new employees and board members
and you want to get them trained and "juiced up," or
if you are unclear about how to proceed.
If you want additional information on our 10 nonprofit New Year's
Resolutions please contact us. We hope you're having a great holiday
season.
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